In 2011, Ross Greenburg created Ross Greenburg Productions after a 33-year career at HBO. He served as Vice President and Executive Producer of HBO Sports from 1985-1990, Senior Vice President and Executive Producer from 1990-2000, and then President of HBO Sports from 2000-2011. Ross is recognized as one of the most innovative Producers and best storytellers in television history. He now brings his creativity and vision to a larger audience, and a wider variety of programming opportunities.
In November of 2011, Ross Greenburg Productions announced programming and production deals with the NBC Sports Group and the NHL. Ross Greenburg produced three documentaries for the NBC Sports Network and the Golf Channel, “1962 U.S. Open: Jack’s First Major”, “Cold War On Ice”, and “War at the Shore”. He was also the Executive Producer of “Costas Tonight.” This series reunited Greenburg with acclaimed host Bob Costas for a series of interview shows and four special editions of the program in a live town hall setting.
Ross Greenburg Productions’ partnerships with networks such as Showtime, Epix, and Fox, have produced top tier television programming spanning from sports reality series to historical documentaries. In 2015 alone, Ross Greenburg Productions produced “Road to the NHL Winter Classic” and “Road to the NHL Stadium Series”, two four-part programs that followed the Chicago Blackhawks, Washington Capitals, Los Angeles Kings, and San Jose Sharks during the fierce grind of the NHL season, with both series leading up to their respective, highly anticipated, outdoor hockey spectacles. Both mini-series were aired on Epix and were also available for instant streaming on Epixhd.com and NHL.com. Also in 2015, Ross Greenburg served as Executive Producer of “HOOPS U” for Showtime, a reality series chronicling the University of Maryland and Notre Dame Men’s Basketball teams during the final four weeks of the season leading up to the NCAA tournament selection show. These three shows epitomize the quality of programming that Ross Greenburg has the ability to generate.
In recent years, Ross Greenburg Productions produced Season 1 (2016) and Season 2 (2017) of “All Access: Quest for the Stanley Cup.” As executive producer, Greenburg gave a behind the scenes look at the final four teams of the Stanley Cup Playoffs, featuring unprecedented access on the ice, in the locker rooms, and inside the minds of the men chasing one of sports’ most elusive prizes. Both seasons were aired on Showtime and were available for instant streaming on SHO.com and NHL.com. In the past few years, Greenburg has also produced “A Season with Notre Dame Football” (2015) and “A Season with Florida State Football” (2016), where he chronicled the intense and thrilling seasons of these very talented university football programs.
Serving as Executive Producer for Showtime, Ross Greenburg was awarded his 54th Sports Emmy award in 2015 for his work on “Showtime Presents: Mayweather vs. Berto: Epilogue” Ross continues to work closely with Showtime Sports to mold these reality series into award winning programming.
Since 2011, Ross Greenburg has been able to produce a steady variety of documentaries each year that tell stories from all of the major sports. “Against the Tide” (Showtime, 2013), “Forgotten Four: The Integration of Pro Football” (Epix, 2014), “Dwight Howard: In the Moment” (Epix, 2014), “Jack Nicklaus: The Making of a Champion” (Fox, 2015), “Dean Smith” (Showtime, 2015), “Running For His Life: The Lawrence Phillips Story” (Showtime, 2016), and “Perfect in ‘76” (Showtime, 2017) are examples of the high quality documentaries that Ross Greenburg has been able to produce since creating his own production company. By staying true to his signature style, while also branching out to create new relationships with networks, Ross has continued to document the most compelling stories in sports.
Greenburg has won more than 100 major television sports awards including eight Peabody Awards, 54 Sports Emmy® Awards, 21 Cable ACE awards, 12 Cine Golden Eagles Awards and five Monitor Awards from the Video Tape Production Association.
In 1995, Greenburg created “Real Sports with Bryant Gumbel,” which established itself as the leading sports journalism program on television. In December of 2005, the show was recognized with an Alfred I. duPont Award for Broadcast Journalism. It marked the first time a sports program had been presented a duPont Award. In 2001 Greenburg brought Bob Costas to HBO, and launched “On the Record with Bob Costas,” which transitioned to “Costas Now,” with host Bob Costas receiving multiple Emmys and critical acclaim.
To a large degree, Greenburg redefined and reinvigorated the genre of sports documentaries. Greenburg’s unique storytelling work includes the 1991 and 1992 Emmy® and Peabody Award-winning documentaries “When It Was a Game” and “When It Was a Game II” about the Golden Age of baseball; the Emmy® Award-winning documentary “Arthur Ashe: Citizen of the World”; the acclaimed documentaries on the lives of Sonny Liston, Joe DiMaggio, Babe Ruth, Howard Cosell, Sugar Ray Robinson, Joe Louis and Magic Johnson & Larry Bird; and the groundbreaking films” “Dare to Compete: The Struggle of Women in Sports,” “Do You Believe in Miracles: The Story of the 1980 U.S. Hockey Team,” and “Dare to Dream: The Story of the U.S. Women’s Soccer Team.”
Four baseball documentary films that Greenburg nurtured were the 2003 Emmy-winning “Curse of the Bambino;” the 2004 Emmy-winning presentation “Nine Innings From Ground Zero; the 2006 offering “Wait ‘Til Next Year: The Saga of the Chicago Cubs;” and the 2009 film on Boston Red Sox icon “Ted Williams.”
The Brooklyn Dodgers film “The Ghosts of Flatbush” was named “Outstanding Documentary” at the 29th annual Sports Emmy Awards. The 2008 effort “Breaking The Huddle: The Integration of College Football’ earned the Sports Emmy for “Outstanding Sports Documentary” as did the 2009 presentation “Assault in the Ring” and the 2010 film “Lombardi,” extending HBO’s winning streak to four straight in the “Outstanding Sports Documentary” category.
Back in the spring of 2001, Greenburg served as executive producer for the Billy Crystal-directed baseball movie “61*,” the critically praised HBO Film that garnered 12 primetime Emmy nominations and was honored in 2010 with an exhibit at the National Baseball Hall of Fame in Cooperstown, NY. In 2004, Ross Greenburg served as Executive Producer for the highly acclaimed Disney film, “Miracle”, which grossed over 65 million dollars at the box office.
Under Greenburg’s leadership, HBO co-produced the mega pay-per-view June 2002 showdown between Lennox Lewis and Mike Tyson. In May of 2007, the former highest grossing pay-per-view event in history took place on Greenburg’s watch: the superfight between Oscar de la Hoya and Floyd Mayweather that generated 2.48 million buys and $137 million in revenue. In addition, HBO introduced the all-access reality series “24/7: De La Hoya vs. Mayweather.” The “24/7” franchises earned 14 Sports Emmy Awards in its first four years and has received national acclaim for its production values.
Determined to expand the “24/7” franchise, Greenburg engineered an agreement with Jimmie Johnson Racing, Hendrick Motorsports and NASCAR Media Group to present “24/7 Jimmie Johnson: Race to Daytona.” The four-part reality series aired in January 2010.
Greenburg then took the “24/7” franchise into the world of pro hockey, developing the series “24/7 Penguins vs. Capitals: Road To The NHL Winter Classic,” which debuted in December 2010.
The first-ever sports reality series was developed at HBO with Greenburg and his team joining forces with NFL FILMS to produce “Hard Knocks: Training Camp with the Baltimore Ravens” in 2001. The high-profile New York Jets were featured in the 2010 edition.
On Oct. 19, 2001, Greenburg and Billy Crystal were presented with the first ever Mickey Mantle Hero Awards by the American Cancer Society for demonstrated leadership in the fight against cancer.
In November of 2006, Greenburg received the Corporate Citizen Award from the March of Dimes association at its gala New York event.